Your eBook readers will continue to return to you after they have become fans, but you first must convert them to fans. Creating a market for your eBooks, rather than fitting them to the current demand of the market, will help you to stand out to people and will get you more customers. But, you must know how to create the market. From knowing your genre to knowing your clientele to thoroughly engaging your audience, you must actively create the customer base who buys your self-published eBooks. Of course, this will not happen without promoting, advertising, and marketing.
Know Your Genre
Your genre will assist you in creating and knowing your market. For instance, if you are writing an eBook about holistic medicine, you may think your genre is “natural medicine,” but that can encompass so much. Instead of giving yourself a massive market, narrow it down and focus on the heart of your eBooks. For example, if you are an expert in autoimmune diseases, your genre could actually be “natural remedies for autoimmune diseases”. Now you will know that your audience will consist of sufferers and family members of those with autoimmune diseases, and you can focus your marketing on them.
Promote, Market, and Advertise
Promotion, advertising, and marketing are not the same thing and should not be confused. Promotion is the act of sharing an already-established product and getting people to spread the word about it. If you’ve already got your work published with an eBook self-publishing platform, you can promote it through your friends, family and word of mouth. Advertising, on the other hand, is showing your product to the masses and hoping they need what you have. You can buy ad space to accomplish this and be specific about placing ads in doctor’s offices and at pharmacies since your eBooks are for people with medical needs. Finally, marketing is the act of engaging an audience and showing them the benefits of buying your product. You need your niche market of autoimmune disease patients looking for natural remedies to know they can trust you and that your methods can help them. Do this by engaging them.
Engage Your Audience
You can engage your audience in a variety of ways. First, you can create Facebook and Twitter accounts and send out tweets and posts to people in communities like Fibromyalgia Sufferers and Lupus Resources. These are Facebook pages set up for those who suffer from autoimmune diseases to receive comfort, help, and support. There are many like them. You can discuss your eBook with them on these forums, and also get feedback for things you can put in your books. Also, you can create free and paid courses on Siminars.com that outline what your eBooks are about and how they can help someone suffering from an autoimmune disease. This will show them that they aren’t alone and get people interested in what you can offer them.
When you engage with your audience, get feedback on the things you are writing about and use it. This is your market, and you need to know what they think. If you have not thought of an idea, they can help you develop it. If an idea you have is wrong, they can help you correct it. Don’t discount their valuable input; it only makes your work stronger, and strong work will keep people coming back to you.
Creating a market for your eBooks is a must. You don’t want to go where the demand is already being met because there is a lot of competition. Find where there is a need and fill it, then let people know about it through advertising, promotion, marketing, and discussion. The stronger the market you create, the greater audience you’ll have for your self-published eBooks.