The world of eBook self-publishing is a large one. When you’ve written an eBook, it’s important to narrow down your market, or you may overwhelm yourself. Who will read what you’ve written? Who are you trying to get to click the link to open your page? It’s important to identify this market before you can effectively promote your eBook.
List What Your Book is About
Start by listing what your eBook is about. Individuals who consider purchasing your eBook should be able to easily identify if your book is right for them, so you need to know the ins and outs of it. Make sure there is an appropriate, easily digestible, and enticing description of your eBook. You must include this description where ever your book is available for purchase. A title and cover are not enough for potential readers to know the contents of your eBook. Making your book easily identifiable will also help when people are searching the internet for topics or genres your book may cover. A description enables search engines to better pull it up in results. This is a simple task that will make a huge difference in getting your eBook into the right hands.
List Who Your Audience Should Be
Particular people read particular books. Who is your audience? This will help you narrow down who you are trying to get, to read your work. What type of book have you written? Is it fiction, nonfiction, fantasy, etc.? This will dictate who your audience will be. Writing this down will help you narrow down who your audience is and help you focus on where you should make your book available for purchase.
List Where You Want to Sell
Where should you sell your self-published eBook? What websites would be best suited for your eBook? Though the most popular eBook self-publishing platform is Amazon, followed by Barnes & Noble, there are a lot of other options as well. However, they’re just are as effective as selling to a specific audience. This is why it’s so important to narrow down your niche market: choosing a platform created to cater to your specific market can mean the difference between success and failure.
List Your Advertising and Marketing Techniques
Have a plan for your advertising and marketing strategies. Once you have chosen your platform, it’s imperative to ensure that you are able to make individuals aware about your eBook. Choose marketing techniques that suit your chosen audience. You wouldn’t advertise an adult novel on a website designed for children; while this seems like common sense, it can often be overlooked when you’re in a hurry to get the word out about your eBook. Ensure your advertising and marketing techniques are appropriate for the audience you are trying to reach.
Narrowing down your niche market will make or break you in self-publishing. When you try to go too broad, you will overlook something important and your message will get lost. When it comes to choosing the company you publish with, marketing, promoting, and selling your eBook, you need to know what your eBook is about, who you want to buy it, and how you want to sell it. This information is imperative for making you a successful self-published eBook author.