So you want to write an eBook. Well, join the club! eBooks are all the rage, and the medium is growing. eBooks produced correctly establish your credibility as an author, but eBooks done poorly can end your career as an author even before it gets started. Doing it right takes preparation, and you need to know what you’re getting into before you start writing an eBook.
Determine What Your Readers Want
This isn’t about you, even though you think it is. That’s not to say you can’t be an author who writes your own thing, but, if you want to be a successful eBook author, you should give your audience what they want. Look for areas where your topics cross the interests of your readers. This is the happy middle ground where you can write what you want, and they can get what they want.
Work Your Way Backwards
If you’re publishing a book just to publish one, you are publishing for the wrong reasons. Figure out what you would do if your book was published right now. How would you want people to react? What would you want them to do with your eBook? Once you know your goal, you can accomplish it because you’ll have a clear path in front of you. Once you know which steps to take, you can stay organized and get things done in a faster and smoother way.
Figure out the Conflict and Use It
Every story has a conflict or else it isn’t a story. What conflict does your eBook have? Use that as a way to connect to your audience and draw them in. Are you unsure what your conflict is or don’t think you have one? Think about the turning point in your eBook; even if you’re writing about ways to properly paint a wall, there is a turning point. What makes you choose one technique over another? What if you miss an important step in the painting and prepping process? All of these things play into the conflict in your eBook.
Make Your eBook Easy for Customers to Read
Customers are not looking for hard-to-read eBooks, even if the subject is a science fiction work of art. Customers want eBooks that flow easily, and, if something needs further explanation, you can use links and sources to cite your work and give that information to them. The beauty of eBooks is that they aren’t linear. They are modular and can be worked around different sets of rules than fat, printed books that don’t allow any woggle room.
Be Prepared to Talk About Your Ebook
You need to have a plan of action for when your eBook is published. In fact, start talking about it before it’s published. The only way people are going to know anything about your eBook is if you tell them about it. Get comfortable talking about it, and decide how you’d like to advertise your eBook. You’ll want to build the hype before the eBook is ready.
Before you get started with publishing an eBook, there are things you need to know. You have to figure out what your readers will want, determine the conflict of your eBook so you can expound on it and make your work more interesting, and be prepared to talk about and advertise your eBook. Do not publish just for the sake of publishing. Instead, give people something good to read.