Publishing and marketing are two different things. You can create the best eBook in the world; one that you’re dead sure will take the world by storm. You can make sure it’s perfectly written, beautifully edited, excellently formatted and can still wind up with a product that no one is going to read. As they have never heard about the product.
In order to make a successful eBook, you have to make sure that you know what you’re doing when it comes to marketing. Yes, marketing can be difficult and sometimes requires the use of a publicist or even a PR team. For the time being, however, let’s start a bit slower. For the eBook you’ve come up with that you want to market, there are websites that can help you get started immediately. Here are some of our favorites.
Lulu is a place where you can not only publish your eBook (better than most sites that focus only on eBook creation) but market it as well. You can create your eBook and then immediately start marketing it through Lulu’s channels. They reach some of the largest retailers of eBooks in the world, even up to and including huge retailers like Barnes & Noble. As a bonus, Lulu even allows you to set or adjust your own price.
Payhip is a much more bare-bones solution to eBook publishing than Lulu, but it still deserves a mention for how incredibly simple it is. Using Payhip, you can set up links to your book on any site. It’s designed to work particularly well with social media sites like Twitter and Facebook. Payhip also handles all payments for you by directing them to PayPal.
Amazon Kindle Direct
If you want to release to Amazon, going through their Kindle store is just about the fastest way you can get your book connected to hundreds of thousands of users. Given the fact that the Kindle is one of the fastest and most accessible ways for people to find eBooks, publishing in this format can mean instant recognition for you and your product.
Smashwords is a great way for the new user to make sure their book is seen by a massive crowd. The platform releases through the Apple iBookstore, as well as Barnes & Noble and a dozen other booksellers. Publication is absolutely free, unlike with some websites. More exciting, the author retains between 65% and 80% of the royalties when you publish through this third party site.
Kobo Writing Life
If your book is more international or you feel that your book would do better with a more international crowd, check out Kobo Writing Life. This seller is connected with publishers in over 170 countries. They have avenues in thousands of stores, both in print and online, and have a massive network of contacts that they use constantly to try and bring their customers more attention. As an added benefit, Kobo Writing Life will format a Word Document into a complete book for you, free of charge.
There are a multitude of eBook publishing sites available. Some are better than others, of course. Our favorites include Kobo Writing Life, Smashwords, Amazon Kindle Direct, and Lulu. We suggest you do more research into any of these before you select one. Whichever you choose, we wish you the best of luck with your eBook.