Publishing an eBook takes an initial investment, and there’s no getting around that. There are many spots during the rocky journey through publishing where you’ll wind up spending money, from graphic design and formatting to marketing. However, not all of these situations are created equal. People will try to sell you a variety of products at a variety of prices. You’ll find that some of them are worth splurging on with an eye to investing, while others are just money sinks. Do you always get what you pay for? No. That’s why you need to be judicious in exactly where you spend your money when publishing an eBook online.
DO Spend Your Money On: Editing
A good editor is one of the best tools you can ever have. However, you shouldn’t just indiscriminately throw away your money on one. When done correctly, this can be one of the best places to spend your money. Unfortunately, a lot of people make the mistake of not cleaning up a manuscript themselves, assuming an editor will take care of it. This can be a very costly mistake. An editor will charge much more to proofread a manuscript for mechanical and spelling errors as well as going through it for content issues than when editing solely content issues.
DON’T Spend Your Money On: Formatting
Many eBook publishing platforms offer formatting your eBook as part of their paid service plan. When they bundle this option together with others, it can seem like a great deal. However, you can learn to format your book yourself with just a few minutes of doing research online. When you do this, you’ll always know that your book looks exactly the way you want it to.
DO Spend Your Money On: Cover Design
Your cover is the most important part of your book outside the writing. If your cover doesn’t kick ass and take names, no one is ever going to see the writing in the first place. Hire a fantastic graphic designer or artist, depending on what you want to see from your cover, and let them work. Don’t stress too much over the cover looking exactly how you think it should. If you like the body of work of an artist that you select has presented, you should be reasonably pleased with the end product and not need to nitpick every step of the way.
DON’T Spend Your Money On: Printing Costs
Nowadays, every printer of eBooks and published versions of eBooks is held to a fairly high standard. Unless you’re terribly worried about some certain aspect of papers or type, you’re probably going to be satisfied with most of the online printers that you’ll find. Many of them also are available at excellent deals. By saving your money on printing and just going with a decent copy of your eBook, you’ll be able to focus your money more on the publication and content creation side of the equation.
When you develop your eBook into a marketable product, you’ll run into many costs. Some are avoidable; some are not. You’ll need an editor, no matter how good you are. No matter what people say about not judging a book by its cover, many of your potential customers will do exactly that and pass by your book if the cover doesn’t grab them. On the other hand, you can avoid printing and formatting costs with just a little research.