Use Amazon’s Google rankings advantage to acquire high-intent traffic through Google searches!
Even if you do not use Amazon as your eBook self-publishing platform, you can use Amazon’s Google rankings advantage to acquire high-intent traffic through Google searches. Amazon is a hard self-publishing site to get into because they require most writers to already be published elsewhere before they will accept their work, or they charge exorbitant fees to get you published through them. Additionally, they can charge you up to 50 percent of your profits on top of what was already charged to publish your eBook. There are ways to use Amazon to get your eBook out there, though.
What it is and how it works
Google ranks websites that people search and they complete fields with user-intent software. This software leads people to sites by filling in the search bar based on high-intent searches. For example, if a million people search for “Amazon” daily, and then you type “Ama” into the search bar, Google will fill in the bar for you with the missing letters “zon.” If a million people also search for “Amazon rain forest” daily, Google search will give you a drop-down box to select that option when you type in “Ama.” This works in your favor if you place your eBook on Amazon because Amazon is such a widely searched name on Google.
Even if you don’t use Amazon as your self-publishing platform, you can still sell your eBook with them. Create it on a space like CreateSpace and get it listed on Amazon. Or create it on Lulu and pay the added fee to have it listed in the Amazon Marketplace. Assume you have an eBook titled “Natural Remedies For Autoimmune Diseases” and people search in Amazon for medical eBooks. Your eBook will come up under the natural remedies section. Also, if they just search for holistic or natural remedies on Google, your eBook will populate in the user-intent form. This all depends on how well you use the keywords to your advantage, though.
Making it work for you
In order to make this work for your eBook, you just need to know how to work within this system. Start by researching relevant keywords to your content using ADWORDS. These are words that are used frequently in advertisements of products. If your book is on natural autoimmune disease remedies, you should research “autoimmune diseases” and “natural remedies” and look at the words that are used most often in these ads. Keep in mind that Amazon is a BUYING ENGINE while Google is a BROWSING ENGINE. People on amazon BUY, so that’s where you need to point your focus when determining what keywords to use. Whatever keywords the ads on Amazon in your category use, publish your book with those keywords on Amazon.com. For example, you will obviously use “natural remedies” and autoimmune diseases,” but you may also use words like “holistic,” “fresh,” and “new age.”
Another thing you should do is get reviews for your work. This will add to your keywords and people will want to see reviews of anything they buy. Obviously, you need to make sure that you choose legal methods for getting reviews. A number of writers have opted for less than ethical options such as paying for people to leave positive reviews or just paying people in general to populate their page with reviews. According to the New York Times, this has become a big problem, and a number of the industry giants are likely to start taking more serious action against offenders. Such practices go in direct defiance of the agreements you sign on those sites, including Amazon. If you are caught, you could face a number of penalties, including the removal of your eBook and all the reviews as well.
While it’s illegal to pay someone to write a review, you can ask people to post reviews. Write personally targeted messages to individuals whom you think your eBook could appeal to. This is a method that “Rolling in Reviews” strongly recommends. Nine times out of 10, people respond positively to personal requests, and so long as you customize it to the individual, this should qualify.
Make sure that you also send out copies to your local newspaper and library. If you belong to any writing or trade organizations, then let them know as well. Oftentimes, they’re quite happy to draft reviews for fellow members. Having legitimate reviews on your site and about your eBook can be a tremendous boost. Customers are 59 percent more likely to trust the word of fellow reviewers and give a new author a chance in this situation.
How to make them effective
Any review that employs “keyword stuffing,” or just using keywords wherever, whenever without it making sense will not only result in the review being pulled from Amazon, but it will also make customers ignore your work. People know that overly positive reviews with certain phrases used over and over are not genuine and they want genuine feedback. Make sure that you don’t get fake reviews. It can ruin your reputation and the platform you have developed. The same goes for creating multiple social media accounts to make your eBook look more popular than it really is.
Even if you choose not to self-publish through Amazon, you can use their method of high-intent searching on Google to your advantage. Amazon is a hard company to sell books with because they do require you to be established elsewhere, and they take a lot of your profits. They also have a lot of people selling with them. Self-publish on another site and then have Amazon sell the eBook on their site. You don’t have to pay much to use their selling feature, but you may have to relinquish up half of your earnings to sell through them.
To use Amazon and Google to your advantage, though, you only need to know how to use their keyword searches. Research keywords in your field and make a list of at least 10 that you can use. Use all ten of them in your product description and watch the searches on Google potentially bring up your eBook whenever one of these words is searched.