Best free option: create an Open Seminar to help people understand what your eBook is about
Your eBook needs to get the attention of your audience before it ever even launches on self-publishing sites. Siminars can help with that. When you self-publish your book, you become an entrepreneur. All of the responsibilities relating to your eBook fall on your shoulders.
Oftentimes, people assume that if they choose a traditional publishing house, they don’t have to do as much work. But here’s the dirty secret: traditionally published writers have to do just about everything as well. Unless you manage to secure a top in one of the Big Six publishing houses and garner a position as one of their hottest new authors, you’ll be expected to handle more than 85 percent of all the marketing and promotional work. Copy Blogger’s “Why You Need to Become an Independent Publisher” takes it even farther, explaining that any author, no matter what the genre or the forum of publication, must create his own platform and marketing plan. Otherwise, your book will not get the attention that it deserves.
Even creating a platform can be challenging. Competition on traditional social media sites has increased significantly. Millions of tweets, posts, pins, and shares go out every single day. Simply telling people to buy your book will leave you with a dearth of sales. Instead, you need to find a way to catch their attention, convince them of your credentials, and make them want to read more.
One of the best free ways to accomplish this is to set up an Open Siminar account. Through this, you can provide potential readers with a preview of your book on the forums. Or you can start a discussion point and get people to start talking about it. It’s a great way to establish some hype for your book. Just make sure you don’t give away any of the surprise twists and turns in your book.
Publishing an eBook can be expensive, but it’s well worth the investment. But just because it can be doesn’t mean that it has to be. Plus you’ll realize significant increases in the royalties you receive. The average traditional publishing house pays between 2 percent and 12 percent. Self publishing you can bring in anywhere from 40 percent to approximately 95 percent of all your royalties, depending on which platform you choose.
You can find self-publishing options that will do all of the marketing for you for thousands of dollars, but that money generally isn’t well spent. Your best bet is to take the time to invest in cost effective marketing practices. One of the most important cost effective practices that you can use to make your eBook more successful is to establish a platform. Tribe Writers describes it as the most important thing you can dof your eBook and for your reputation as a writer. The successful development of a brand requires that you demonstrate your value, expertise, and other assets.
One of the simplest and easiest ways to start building your platform for free is to set up an account on Open Siminars. The most successful social media marketing campaigns focus on developing conversations. Conversations and discussions get even people who don’t know anything about your work interested. Or at least discussions can work this way. According to the book, How I Made Over $42,000 in 1 Month Selling My Kindle eBooks, all of your promotional activities and discussion remedies should entertain, education, and help them escape. When you put this into practice on the Siminars discussion posts, you make it significantly more likely that the conversation will increase interest and get them talking to friends and family members about this great new book that’s coming out. The best part is that such platform building doesn’t cost a cent unless you choose the paid option.
Gets people talking about your book
The main reason that social media works is because it allows for conversations. People like to talk. They like to share what they’re thinking about. According to both Social Media Today and the Search Engine Journal, the best way to get people to engage with your social media platform is to ask a question. The “10 Ways to Engage Your Fans on Facebook” reports that questions increase participation by approximately 69 percent.
The desire for communication and discussion becomes even more apparent when you look at forum activity. When structured effectively with good conversation starters, forum activity can exceed individual social media campaigns. People often go to forums looking for something to talk about. Through the Open Siminars account, you can get the best of both social media and forums. It’s possible to share your course’s and book’s details with Facebook. Just make sure to include a link in your Open Siminar’s discussions and profile linking back to your website, author pages, and social media connection points.
The “7 Tips for an Authentic and Productive Writing Process” encourages writers to connect with readers and write in a conversational tone. To encourage discussion, don’t make your book sound more intellectual than it is, and don’t dumb it down. Logan Zanelli, one of the writers at Copy Blogger, goes on to recommend that writers imagine that they are talking to a single individual instead of a whole group. It makes you sound more personal, and it goes a long way in inviting strangers to jump into the conversation. After all, if you want to get people talking about your book, the best thing you can do is make it easy for them to engage in the conversation.
How to Get people hooked
Once people start talking about something, they’re more inclined to find out about it. Content marketing strategies rely on this. The “Content Kingpin” explains that once you get people to talk about a subject, book, or product, it’s only natural that they share their conversations with others and perhaps get hooked. It’s much less confrontational than direct advertising. Your potential readers will feel that you’re inviting them to read your book rather than screaming that they should buy it.
The added benefit of running a presence on Open Siminars is that it creates a safe haven for conversation. By sharing a few preview pages and creating discussion points, it’s easy for you to take all the stress off the purchase. Just make sure to avoid the obvious sales pitch. They know that they can buy your book. Just put a link in. Trust them to figure out the rest, and be confident in the interest that you’re creating. Once people get hooked, they’ll buy that product.
Ways Open Siminar can work for you
Siminars is a better way to pass on your “initial pitch”. When people or editors want to know what your eBook is about, you usually “pitch” them an idea. This service shows them the idea by giving them free content. Use it to create a KILLER demonstration of what your content can do BEYOND THE PAGE. eBooks have an advantage in that you are not stuck to ink and paper. You can give pictures, graphics, and interactive features like video and sound. Show your audience your eBook can do these things by sharing it with them on Siminars.
The other great thing about it Siminars is that you can change the content weekly, so people won’t get bored. For example, post the opening page of your eBook to the Open Siminars section and leave it there for a week, with a brief explanation at the bottom of what your over-all eBook is about. The next week, post a page from the second chapter, and so on until your book launches. By then people will want to know what the whole book is about and you’ll have them ready to buy from you. After your book launches, you can take that content from the Open Siminars section and use it to create a discussion or course for your fans to come back to. Every time you change anything on Siminars, link it to social media to drive people there to read it.
Use your audience feedback for a better eBook
Finally, use Facebook and Siminars to get feedback from your audience. The best way to offer people the best content is to hear what they want. If you have something misspelled, they will catch it. If you have wrong information, they can let you know. But beyond that, if an idea just doesn’t make sense or a character needs more definition, your audience can let you know before you waste time self-publishing an eBook people won’t enjoy. Take their criticism seriously, but don’t let it discourage you. Use Siminars to build a better story.
Think of Siminars as someone browsing through your book in a bookstore. The better you make the experience, the more likely they are to buy. This is the PREQUEL to your book and it shares well online, especially since your eBook will be offered online. It connects your book to social media, and engages people interested in what you have to say. It also gets people interested in you that may not have been interested in you before. This service hooks people and keeps them coming back for more, and once they do, you can give them more with the Retail (or paid) Siminars features.