Lulu is a self-publishing site that started the whole idea of “self-publishing done your way.” This site can help you self-publish books, eBooks, calendars, photo books, and more. They even publish on different formats so you aren’t locked into one type of eReader (like Amazon does with the Kindle). They also offer you many different ways to publish your book, including using images and a variety of paper and binding styles. With this company you print only what you need so that there is no inventory and no risk if your work doesn’t sell. You own your content and set the price of your products.
Lulu Overview: What is Lulu
Our Lulu rating puts it at number three on the list of self-publishing sites. Lulu has more than 1 million users creating self-published and distributed content. While the company does offer other services, it is primarily a book printer. With Lulu.com, you will be responsible for copyediting, writing, designing images and covers, producing, distributing, and promoting your book, even if it’s just an eBook. Lulu does not provide these services for you. All retail and wholesale relationships will be yours to handle, and you will be responsible for every aspect of content and copywriting.
Who should use Lulu
Putting Lulu to the test and determining the best person to take advantage of Lulu self-publishing services shows what Lulu can do for you. If you write an eBook that you fear won’t sell more than 150 units, or a product that doesn’t need distribution with large companies like Amazon or Barnes & Noble, Lulu.com will be perfect for you. Additionally, if you want to do all of the work yourself, Lulu is the company for you.
If you want to take advantage of Lulu’s great offers, you need to be aware of what you’re getting into. You have to look at paper stock and size, binding options, hard or paper back, and what cover design you want. Can you edit on your own? Can you promote on your own? Are you willing to do the accounting and keep up with sales? If you can confidently say “yes” to all of these and know about book designing, Lulu can help you. If you can’t do some of this on your own but have the money to pay someone to do it for you, you have that option as well as hiring Lulu to perform some of these actions for you. The site does offer packages that can help you with getting your book designed if you find yourself stumped on what type of paper you want to print on.
Lulu: Key Features Review
The key features in our Lulu review include the freedom and ease of using Lulu. Platforms like Lulu all came about after Lulu, so it’s the pioneer in self-publishing sites and knows what it’s doing. On the site you can get a preview of your book or eBook and calculate how much you would have to charge for that book to make a profit from it. The calculator breaks down each and every expense, including the 20 percent charge for using Lulu, and shows you just what you’ll make so there are no hidden expenses or surprises.
Advantages of Lulu
One of the greatest determining factors of knowing that Lulu is any good is how many people use it and why. By using the Lulu eBook self-publishing platform you design your book just as you want. If you want your eBook to also be available in traditional form, you can do that, too. They also allow you to price your book as you see fit. They sell the book and print it on demand so you don’t have to worry about too much inventory or overhead.
With Lulu, you take advantage of promoting your eBook and other products. This means you can make it available on multiple platforms and you can publish content anywhere you’d like. You’re not stuck with just one company and one way of advertising. If you want to partner with a company like Siminars to publish some of your content and lure people in, you’re free to do so. If you want to sell on Amazon KDP and Barnes & Noble, Lulu has no rule saying you can’t. Just remember that to get it listed on Amazon KDP you will have to pay a fee. Barnes & Noble as well as the Lulu Marketplace are included in your self publishing package.
With Lulu, you know what your eBook and printed book will cost before you sell it, and you’re not locked into just one design. If you like the paperback form of a book at $8, but also the hardback form at $10, you can print both. You know what type of profits you’ll be facing when you set your price and you don’t have fluctuating royalties like with Amazon KDP. Lulu give you 80 percent of your earnings on all of your products, no matter how many products you sell through them. Finally, you can see your book is for sale and start purchasing copies of it within minutes of hitting the publish button. There is no wait time like there is with Amazon KDP and other companies.
Disadvantages of Lulu
Just like with any company Lulu will have some issues. Yes, Lulu is legit for self-publishing, but Lulu is geared towards traditional books. Lulu reviews are mostly positive, but there are some that say Lulu has hidden costs for people who don’t realize what they are getting into with book designing, or who may not know other companies can produce the books for less.
For instance, the cost to print a basic book with Lulu is $7.41 per unit. At other companies that cost is as low as $4. The profit for a sale through Amazon KDP was $0.34. Yes, only 34 CENTS profit, and that’s before Lulu takes their 20 percent in fees. This is because Lulu is not responsible for marketing your eBook or book (or any other product).
Lulu Pricing Options Review
In pricing, Lulu comparisons are good for some because you don’t spend any money up front, but you have to look deep at the total cost to your content. In other words: look at what you’ll really be making. The basics for a published book include a 5X8 trim size, 144 pages, one color interior, color cover, and no interior images. You get a paperback or hardcover and an ISBN, and a proof delivered to the author.
With Lulu you will not pay for publishing, but to get an ISBN you will pay $75. This is essential if you want your book to be traced for sale, but it’s better to purchase your ISBN code on your own so that it is wholly yours rather than being forever linked to Lulu. If you get Lulu to design covers or images, you can pay anywhere from $350 to $1,000. If you want your book available for libraries, you’ll pay $10 for a Library of Congress Control Number and printing services for the basic book will be $7.41 per book . Additionally, Lulu does not automatically give you access to Amazon KDP. You’ll have to pay extra for that.
Lulu: Our Conclusion
In our Lulu review, the company gets an overall goo d rating, but there are pricing issues you need to be aware of before choosing this company to print with. If you are skilled at book design, or willing to learn and do the work requited, though, Lulu can be a great option for you. It allows you many options that companies like Amazon KDP do not allow.